blog mentahan

 by Karon Thackston © 2006 The FAQ page… a standard addition to almost any site.  It usually lists questions customers ask on a regular basis, and the answers to those questions.  But what befuddles me is that hardly any sites I’ve visited use this page as a sales tool. Did you think of that?  If not, you’re losing out on the use of some valuable real estate!  FAQ pages are generally well-trafficked areas of your site.  With just a few adjustments, your FAQ page could become one of your leading sources for sales conversions. Let me give you a before and after version of one site I visited.  I’ve changed some of the information so as not to promote (or embarrass) the site owner. BEFORE What is the source of the minerals used in your supplements? We use all-natural minerals from sources such as limestone and dolomite.  Nothing artificial. [back to top] What is the source of Vitamin C? Ascorbic acid, which was originally gained by isolation from frui...

 Before you actually write the e-book we are going to write the sales letter first. Now I suggest you write it in Microsoft Word and save it. Then we can transfer it to the main “Sales site Page” when we are designing our basic site in step 5  The main reason we are writing our sales copy before we ever write a word in our e-Book is because it hasn’t actually being created yet, which means there is absolutely no limit what you can write in your sales letter. The sales letter doesn’t fit the e-Book; it’s the other way around.  Now you can describe exactly what your e-Book will show to the potential customer. There are no restrictions on what you can write in the sales letter. When the sales letter is completed you can then incorporate all the ideas you have come up with into your e-Book  Your sales copy must do the following three things  • Get the attention of the prospects  • Communicate the benefits of the product  • Persuade the prospects into the d...