Your FAQ Page - A Sales Tool? You Bet!
by Karon Thackston © 2006 The FAQ page… a standard addition to almost any site. It usually lists questions customers ask on a regular basis, and the answers to those questions. But what befuddles me is that hardly any sites I’ve visited use this page as a sales tool. Did you think of that? If not, you’re losing out on the use of some valuable real estate! FAQ pages are generally well-trafficked areas of your site. With just a few adjustments, your FAQ page could become one of your leading sources for sales conversions. Let me give you a before and after version of one site I visited. I’ve changed some of the information so as not to promote (or embarrass) the site owner. BEFORE What is the source of the minerals used in your supplements? We use all-natural minerals from sources such as limestone and dolomite. Nothing artificial. [back to top] What is the source of Vitamin C? Ascorbic acid, which was originally gained by isolation from fruits and plants, is produced today by an